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NJDGE Sets Out Rules for Online Affiliates

NJDGE Sets Out Rules for Online Affiliates

Affiliate marketing is the online bread and butter regarding the poker that is online, but it needs to be strictly regulated, in line with the nj-new Jersey Division of Gaming Enforcement (NJDGE) (Image:

The New Jersey Division of Gaming Enforcement (DGE) recently clarified its laws for online marketers using New Jersey licensed operators. Affiliate marketing is really a as a type of web-based marketing where a business (the affiliate) establishes a symbiotic relationship with an operator, whereby the operator will reward the affiliate for each customer introduced, via the affiliate’s own marketing efforts or through its website’s marketing.

Simply put, it’s about paying revenue share or a payment for referred business, and news that is many receive income primarily through affiliate marketing.

Establishing Boundaries

It’s issue that the on line gambling jurisdiction of New Jersey, where all advertising is strictly regulated, takes extremely seriously.

In April, DGE sent ‘cease and desist’ letters to poker that is numerous sites warning them, in no uncertain terms, that the advertising of offshore poker sites that offered games to New Jersey players would not be tolerated. The thrust of the DGE gripe appeared to be that the affiliates designated were advertising illegal web sites alongside sites that were authorized in brand New Jersey, therefore giving the impression that all sites promoted were legit.

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